TASK 3：Development & Design

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1. Introduction  

In Task 3, we need to select one idea that we wrote in Task 2 and complete it as a visual design. There are rules of design such as contrast, balance and Gestalt that we use to create a clear artwork that communicates a visual message. This is the part of moving from theory to actual work, completing layout, font and color.

2. Development & Design Process  

For my final result, I have decided to combine two good ideas from Task 2: "The Asymmetrical Editorial Layout" and "Glitched Typography Poster". I utilized Affinity app in order to work both on the layout and on the images editing.

Creative Process:  

The central concept of this design is the concept of the metaphor of information corruption. The ancient Persepolis column and Darius the Great's big inscription reveal power, lasted history, and people's desire to live forever. By cutting and repositioning these aging components on an uncompromising modern grid, I demonstrate the effect of time, change, and new technology in breaking all the way even the strongest of records.  
This visual trick is responsible for creating a break in structure. At first people see a messy picture with glitches of old ruins. When they look closer, they have to fill in the missing parts and read the broken text to imagine the stone column again. This creates tension and causes the viewer to react to the piece.  
I also want to show that history and truth are tenuous creations. The glitch is not only a computer error, but a memory and history changing, and morphing over time. It challenges viewers to consider the ease with which our modern information can be lost, reminding us that modern information is much less stony.

Step 1: Document & Grid Setup

I have set the document at 300 dpi and have created a grid of 6 columns and 8 rows, 11mm margins. The grid provides a math base for my asymmetrical design.  

Step 1: Grid Setup

Step 2: Base Composition

I added a full color photo of an ancient Persepolis column. I drew a solid tan box on the top to contain the headline.  

Step 2: added the photo & drew a solid tan box


Step 3: Typography

The English translation of the DNa inscription of Darius the Great was what I used:

"A great god is Ahuramazda, who created this earth, who created yonder sky, who created man, who created happiness for man, who made Darius king, one king of many, one lord of many.

I am Darius the Great King, King of Kings, King of countries containing all kinds of men, King in this great earth far and wide, son of Hystaspes, an Achaemenian, a Persian, son of a Persian, an Aryan, having Aryan lineage."

I typed in the top box, "I am Darius the Great King" as the headline. The body text was divided into two (yellow and green) colored blocks and overlapped with the stone and blue sky to form a path to read.  

Step 3: Typography

Step 4: The Glitch Execution  

Instead of a simple filter I did an analog glitch. Using the grid lines, I cut up the entire design, image and text, and moved them horizontally. This makes a real break in the image, the old image's permanence broken.  

Step 4: The Glitch Execution

3. Final Design

A4 size
JPEG format
Resolution at least 300 dpi
File naming format: The Glitched Epigraph_Dariush Kashiri Task 3 

4. Design Rationale  

i. Decisions made:  

I have used a bright photo of a Persepolis column as the base. The inscription of Darius the Great is scattered all across sky and stone, divided into yellow and green blocks. I didn't use a digital filter, but used a 6x8 grid to slice and shift it all making a sharp structured break.  

ii. Purpose:  

The main idea is a "Metaphor of Information Corruption." Old stone inscriptions were intended to demonstrate eternality of power. By creating a new glitch in the record (or at least clean), the artwork demonstrates how things fade away over the years and how it can be a digital mistake that shows us how fragile history is.  

iii. Design principles:  

I have used contrast between the old image and new glitch, color contrast between text and background. The inconsistent horizontal movements provide asymmetrical balance. The break in the columns and texts makes the eye struggle to make connections to parts, which is a challenge to the Gestalt rule of continuity.  

5. Feedback  

[Pending Tutor Feedback]

6. References

Base Photograph: Es, A. (2024). A tall stone column with a sky in the background [Photograph]. Unsplash. from: https://unsplash.com/photos/a-tall-stone-column-with-a-sky-in-the-background-gX7r9cd5VZs

Ancient Text: English translation of the DNa inscription (Darius the Great at Naqsh-e Rustam).

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